Beni Mrirt

Nestled in the heart of the Middle Atlas mountains is M’rirt, a small city in the province of Béni Mellal-Khénifra that produces some truly spectacular rugs, densely woven with double knots and crafted from the finest quality wool for a silky texture. Thanks to their opulence, M’rirt rugs are often dubbed as ‘noble rugs,’ and their superior craftsmanship helps these pieces to live up to high expectations. Because of this, M’rirt rugs are finding homes all over the world, with interior designers turning to these beautiful fabrics to elevate the look and style of their work. If you’re searching for a Moroccan rug that can take your home to the next level, then M’rirt is a fantastic place to start.

Our Mission

Based in Taroudant, Morocco, our small team of dedicated curators travel extensively around Morocco and beyond Marrakesh souk to find the rarest and most beautiful Moroccan rugs to add to our collection. We are passionate about preserving traditional practices and supporting local artisans by providing them with an opportunity to share their designs with an international audience with rugs woven using ancestral carding, shearing, and dyeing techniques. We go above and beyond to ensure each rug has its own unique character, texture and pattern that may never be replicated again.